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This is not legal advice, which can only be given by an attorney admitted to practice law in your jurisdiction after hearing all of the facts and circumstances in a particular case.

Tuesday, July 4, 2006

The HR/Marketing cross-tie

I blogged last month about the growing trend linking HR and marketing. Here's an article that illustrates the principle: "Curious to know who gets flying colors for policies regarding LGBT passengers and employees? Stop scanning the skies: This list of the Top 10 queer-conscious carriers will have you on board and on the way to supporting the airlines that support us. We cross-check coordinates of North American carriers and check in with which airlines to upgrade when making travel plans."

This coincides with studies showing that U.S. GLBT buying power in 2006 is estimated at $641 billion. Given the fact that many transgender persons struggle to find employment, airline travel may be less frequent in the T part of the GLBT community. But a rising tide lifts all boats, and gay consumers generally are being urged to consider the HR policies of their brand choices.

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